Avenue Handmade

Mini books.

April 20, 2008 · 5 Comments

Or, “My solution to the promotion dilemma.”

I finally came up the perfect (handmade) promotional item! It incorporates my designs, it’s functional, cute, and inexpensive. Ta-da!

I scanned some of my stitched notecards and printed parts of the designs on cardstock, which I then used as the covers for these little single-signature booklets (Littleput Books has a great tutorial on making these), perfect for jotting down a phone number, a short shopping list, a quick note-to-self. They’re about the size of a business card, and I printed my URL on the back. I plan to give these out like I would a business card at craft shows, and include them (with business cards, too) when I ship orders. And I’m putting them in these adorable little envelopes (which I purchased from Schoollocker on Etsy–she has TONS of great supplies for all kinds of projects). I decorated the envelopes with a fern stamp.

So, whatcha think? I’d love to hear what you use for promotional giveaways, too.

Categories: business · design · marketing
Tagged: , , , , , , ,

5 responses so far ↓

  • schoollocker // April 21, 2008 at 9:38 am

    I love them! And your treatment of the envelopes is excellent …
    I adore seeing how simple materials are used after I send them off to artisans. :o)
    Thanks for the mention!

  • Margins. // April 21, 2008 at 7:12 pm

    Ah. So cute! Avenue, you are amazing. Seriously. Seeing these made me smile. They would brighten the face of any buyer/potential customer.

    Now I have to step up my game. Ha. You make me strive to reach my full potential, which isn’t much but it’s something.

  • Margins. // April 21, 2008 at 7:17 pm

    (Post Script): I love that you read the labels of my posts. Ha.

  • Avenue // April 21, 2008 at 7:17 pm

    Aw, stop, you’re making me blush! But thank you, I’m glad you think so. And you should never underestimate your full potential. :)

  • erin // April 22, 2008 at 11:10 am

    That is such a brilliant idea.
    I have been struggling with what to use as promotional materials for my jewellery business. I make cards - for personal use, not for sale - maybe I can come up with something there. I just don’t know how to incorporate the hand-made jewellery idea into a promo item that people will find useful and memorable.

    jewellery by erin
    etsy ©: jewellerybyerin.etsy.com
    blog: jewellerybyerin.blogspot.com

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